As an entrepreneurship professor, every semester I have about 20-30 student teams developing concepts and the first big question they struggle with is: What should we name our company? While there are […]
Does your company name suck? Take the ‘Ten Word Test’ to find out.
The name for your company is about as important as the company itself. It is normally the first encounter anyone has with your company. As the old saying goes, you only get […]
They Stole My Name! Or did they?
This week, I headed down to our local business incubator to participate in their Morning Mentoring. It is kind of like a version of speed dating, but designed so that entrepreneurs can […]