Dr. Colleen Robb

Assistant Professor for the School of Entrepreneurship at Florida Gulf Coast University

Wednesday, January 27th, 2021|
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The Business Plan is Dead

By drcolleenrobb

4 Questions That Could Reduce Risk for Entrepreneurs: Unit Economics

By drcolleenrobb

Mistakes Pitching Investors – Five Examples from a recent VC/Angel Conference (Part Two of Two)

By drcolleenrobb

How To Get Your Students To Read Your Syllabus: An Infographic

By drcolleenrobb

Don’t Listen To Your Friends

By drcolleenrobb on October 29, 2019 • ( Leave a comment )

I don’t ask my friends and family what they think of this blog.  If you have a product or service you want to demo, you don’t want to ask your family and friends […]

A Fun (and Somewhat Sneaky) Way to Get Real Feedback on Your Class

By drcolleenrobb on February 15, 2019 • ( Leave a comment )

Sure, we all have formal Student Evaluations of Teaching (SETs), but how many students think deeply about what they score and what they write? In a recent article by the American Association […]

How to Be Sure Your Students Interview Customers

By drcolleenrobb on November 8, 2018 • ( Leave a comment )

As a college professor, I always want to trust my students do what they say they do.  Unfortunately, I can’t.  In a 2017 survey by Kessler International, 86% of college students admitted […]

The Easiest and Stupidest Way To Name Your Company

By drcolleenrobb on June 14, 2018 • ( Leave a comment )

As an entrepreneurship professor, every semester I have about 20-30 student teams developing concepts and the first big question they struggle with is: What should we name our company?  While there are […]

Three Resources to Get Started On Your Pitch Deck – Two are Free

By drcolleenrobb on February 10, 2018 • ( Leave a comment )

As you may have read in my previous post The Business Plan is Dead, the pitch deck is the key to garnering an investor’s attention.  If you cannot tell your story in […]

Five Small Details That Give Your Investor Pitch an Edge

By drcolleenrobb on October 12, 2017 • ( Leave a comment )

It’s the big day.  You and your partners have prepared your slide deck, you have your executive summary printed, and are ready to share your amazing investment opportunity.  Here are five simple tips that […]

How to Build a Financial Model – The Best Tool Ever

By drcolleenrobb on August 27, 2017 • ( Leave a comment )

If you’ve read my previous post on unit economics you know how important assumptions are in building a financial model for your business.  However, building assumptions into a financial model requires some strong […]

Seven Deadly Sins of Pitching

By drcolleenrobb on June 7, 2017 • ( Leave a comment )

There are certainly more than just seven mistakes that you can make when pitching to investors, but these seven could definitely be the nail in the coffin that prevents you from getting […]

Mistakes Pitching Investors – Five Examples from a Recent VC/Angel Conference (Part One of Two)

By drcolleenrobb on June 4, 2016 • ( Leave a comment )

This week, I attended a venture capital (VC)/angel investor conference in the Bay Area and part of the event involved entrepreneurs pitching their concepts to a panel of VCs and angels. I was […]

One SIMPLE Way To IMPROVE The Way You Talk About Your Business: The First Question Test

By drcolleenrobb on April 6, 2016 • ( Leave a comment )

This is one of my favorite exercises for entrepreneurs. In nearly every single case, this simple exercise will help improve just about any kind of introduction for a business (it works for salespeople […]

10 Phrases to Delete From Your Business Plan NOW

By drcolleenrobb on March 15, 2016 • ( Leave a comment )

After over fifteen years of working with entrepreneurs, investors, and professors in the realm of entrepreneurship, new ventures, and business plans; I’ve learned there are some very simple, yet devastating red flags that […]

Get Your Students to Text During Class – No, Seriously!

By drcolleenrobb on February 6, 2016 • ( Leave a comment )

Ah, the common problems of cell phones in class.  We seem to have all become somewhat addicted to our phones.  A recent study actually found that female college students, in particular, spend […]

Over 20 Surprising Spelling Mistakes from College Seniors

By drcolleenrobb on January 8, 2016 • ( 2 Comments )

Can you spell graduation without a computer? A college senior probably couldn’t. I remember what shocked me the most when I began teaching college students – their poor grammar and spelling skills. […]

Addiction to Ideas: How to Break the Cycle

By drcolleenrobb on March 18, 2017 • ( Leave a comment )

This was me about 10 years ago: Hi, I’m Colleen. I’m an entrepreneurship professor. I listen to ideas all day long and I can’t get enough of them. I dream about my students ideas and […]

Three Best Friends College Entrepreneurs Need To Make On Campus

By drcolleenrobb on March 4, 2017 • ( Leave a comment )

While most entrepreneurs in the United States tend to start businesses after the age of 35 according to the Kauffman Foundation’s Index Start Up Activity, about 25% of entrepreneurs start businesses earlier. […]

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Don’t Listen To Your Friends

The Easiest and Stupidest Way To Name Your Company

Three Resources to Get Started On Your Pitch Deck – Two are Free

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A Fun (and Somewhat Sneaky) Way to Get Real Feedback on Your Class

How to Be Sure Your Students Interview Customers

One of the Worst Mistakes When Pitching Your Idea

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