As an entrepreneurship professor, every semester I have about 20-30 student teams developing concepts and the first big question they struggle with is: What should we name our company? While there are […]
Entrepreneurship is an uncertain activity. However, one of the most important aspects of reducing that uncertainty lies in unit economics. The primary questions of unit economics are: How much does it cost […]
If I had a nickel for every time I was asked this question, I would have about $15. As a university professor, this might be a bit of a controversial post. I […]
I believe that if you experience just a few moments where you know that you are doing what you are supposed to be doing in life – you’ve won. At first, I […]
The name for your company is about as important as the company itself. It is normally the first encounter anyone has with your company. As the old saying goes, you only get […]
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