Dr. Colleen Robb

Assistant Professor for the School of Entrepreneurship at Florida Gulf Coast University

Thursday, April 15th, 2021|
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Does your company name suck? Take the ‘Ten Word Test’ to find out.

By drcolleenrobb on April 17, 2016 • ( Leave a comment )

The name for your company is about as important as the company itself. It is normally the first encounter anyone has with your company. As the old saying goes, you only get […]

How Universities Are Impairing Writing Skills

By drcolleenrobb on April 7, 2016 • ( Leave a comment )

So, I’m a bit of a cynic – I can admit to my faults (or in some cases I suppose is a plus). However, I am ultimately frustrated with the university methods […]

One SIMPLE Way To IMPROVE The Way You Talk About Your Business: The First Question Test

By drcolleenrobb on April 6, 2016 • ( Leave a comment )

This is one of my favorite exercises for entrepreneurs. In nearly every single case, this simple exercise will help improve just about any kind of introduction for a business (it works for salespeople […]

Three Mistakes When Pitching Your Idea

By drcolleenrobb on March 26, 2016 • ( Leave a comment )

Recently, I met with an aspiring entrepreneur that had a concept for a product and he wanted my feedback.  I agreed to meet with him at a local coffee shop.  This particular […]

10 Phrases to Delete From Your Business Plan NOW

By drcolleenrobb on March 15, 2016 • ( Leave a comment )

After over fifteen years of working with entrepreneurs, investors, and professors in the realm of entrepreneurship, new ventures, and business plans; I’ve learned there are some very simple, yet devastating red flags that […]

Donors Should Fund Marketing

By drcolleenrobb on March 15, 2016 • ( Leave a comment )

Last week I was asked to be a part of a panel discussion on social entrepreneurship and I think I might have been the Simon Cowell of the panel. One particular discussion centered […]

Small Class Size That Can’t Break Out of Their Shells?

By drcolleenrobb on February 10, 2016 • ( Leave a comment )

Have you ever had a small class that somewhat inhibited effective group class exercises?  I am not sure if this is a common problem, but here is what has happened with me: […]

Get Your Students to Text During Class – No, Seriously!

By drcolleenrobb on February 6, 2016 • ( Leave a comment )

Ah, the common problems of cell phones in class.  We seem to have all become somewhat addicted to our phones.  A recent study actually found that female college students, in particular, spend […]

Student Presentations – Three Ways to Up the Stakes For Students

By drcolleenrobb on February 2, 2016 • ( Leave a comment )

Ah… student presentations.  Most of us as professors use student presentations as an exercise where students demonstrate 1) their mastery of the topic and 2) their communication skills.  Most of the students […]

Corrections

By drcolleenrobb on January 21, 2016 • ( Leave a comment )

These corrections are related to the post 20 Surprising Spelling Mistakes From College Seniors. The corrected statements are pasted below the original statement and marked with a bold font. I don’t want […]

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Entrepreneurship »

Don’t Listen To Your Friends

The Easiest and Stupidest Way To Name Your Company

Three Resources to Get Started On Your Pitch Deck – Two are Free

Teaching »

A Fun (and Somewhat Sneaky) Way to Get Real Feedback on Your Class

How to Be Sure Your Students Interview Customers

One of the Worst Mistakes When Pitching Your Idea

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